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Why Go For a Responsive Web Design?

The popularity and importance of responsive web design started when Google announced that mobile-friendly, responsive websites will improve their search engine rank. There is nothing new with responsive web design. It was the natural result of technological advancement and the fact that web design meant designing for different screen sizes. Today, with much more advancement in technology, people already turn to their smartphone and tablets not only to make calls but it send messages, browse the news and other websites of interest. Since more and more people are using mobile devices for using the internet, then responsive web design is here to stay.

Here are some of the benefits of responsive web design.

Aspects of your business that contributes to your growth including your SEO, conversion rates, user experience, etc., are impacted positively by having responsive web design.

A better user experience is the best benefit of having a responsive web design. People have quality user experience if they are able to stay on a site for a long period of time. If you have a website that is difficult to navigate, then don’t expect your visitors to stay long in the site.

Today, most of global traffic originates from mobile devices. You will miss a lot if you forego responsive web design. It is important that the average number of times visitors visit that comes from mobile devices should be checked and how long they stay on the site. Your mobile visits will increase and they will stay longer on your site if you have a responsive website.

You need to create a mobile version of your website before. Developing another version of your website for mobile users is time consuming unlike a responsive website that will work no matter what device you’re using. Creating two websites will definitely cost you more because you are asking your web developer to create two websites.

Responsive web design takes less time to maintain and so you have plenty of time to focus on other important business matters.

If you have two versions of your website, then you are creating duplicate content. Since the search engine will not know which among your two sites is relevant, then your search engine rank will get lower.

If you have a responsive web design, you only have a single set of data and so your website stats are greatly simplified. You can still get insight into which devices and browsers your visitors were using and how long they spend on the site, but you won’t need to read data from multiple reports to get an accurate picture.

There is a faster loading time for websites that are responsive especially on smartphone and tablets. The duration of visits in your website is affected by the time it takes for the page to load.
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