The design principles used to construct a website can have an immediate impact on the way that visitors to the site perceive and react to it. Because of these first impressions that are developed, it’s imperative to design a good website the first time so people will continue returning to your website. The following advice will help you to get people to want to stay on your site.
Does your site pass the NoScript test? The NoScript extension that is available for Firefox can be used to see if the site can still be read. Some ordering systems or other types of content cannot run script-free, but if the site is blank without the script on, that’s not good.
Allow your users the ability to cancel something if they are not happy with what they typed in. An action can be classified as completing a form or registering to receive content, like a newsletter. If visitors cannot cancel an action they are not interested in, such as providing their contact information, they will feel they do not have a choice and won’t buy anything.
When designing a large website, include the ability to search throughout the site. Place a search box in the top right corner on the home page where users can search for a term that may appear on your site. You can add search functions to your site with Google and FreeFind.
White is an effective and visually attractive background color for a website. White backgrounds make your content easier to read, and give your website a more trustworthy feel if you want a professional look. Complex backgrounds can make pages unreadable and give your site an amateurish look. It is usually best to keep a simple background.
Potential customers will immediately notice how well a website is designed, and that is a major factor in whether or not they continue to look through the site or leave it. Make your first impression attractive. It is hoped that these tips have given you some of the tools you will need to be a success with web design and traffic retention.