Launching an online store is quick and easy. Doing it right… that takes a little more time and effort. However, the results are well worth it. The following is a list of common mistakes and how to avoid them.
- Choosing the wrong shopping cart service. Often you won’t really know which features you’ll need until after you need them. Go with a service such as http://1shoppingcart.com/packages that not only offers a variety of packages and features, but allows you to try them out for free. Most reputable sites will offer a free trial so you can get an idea of the features you’ll need most before committing to a particular package.
- Poor site navigation. Have you ever been to a website and didn’t know where to look first? People’s eyes typically scan a page from left to right and up to down. Keep this in mind as you design your website. Make sure your site is easy to navigate and intuitive to use. Customers should never have to work to find what they need.
- Site isn’t searchable. Speaking of being able to find things, a search bar is absolutely imperative. Customers who use an on-site search feature to find products are actually three times more likely to make a purchase than customers who don’t. If a customer can’t find what they are looking for quickly and easily, they will move on to a site where they can.
- Inadequate site security. Studies have shown that up to a quarter of online shoppers have stopped an online transactions because of security concerns. Making sure your site is secure in addition to posting trust seals is a must to gain consumer trust. Equally important is ensuring any third party providers you use also adhere to best practices for online security.
- Lousy photography and product descriptions. Don’t forget your customers can’t physically pick up and examine your products. Your photos need to be clear and high-quality. If customers can zoom in on or rotate the image, even better. It’s just as important to have quality product descriptions. Take the time to write concise, accurate, engaging descriptions that will give customers the information they need to make a purchase.
- A difficult checkout process. Make it so a customer can complete a purchase in as few clicks as possible. If the checkout process is too lengthy or difficult, a customer will go elsewhere.
Avoiding and fixing these mistakes will go a long way toward ensuring your online store is a success.